About the Author

Deeba Salim Irfan, lives with her husband, Irfan Izhar and three kids in Dubai. After securing her MBA, she dived into advertising and events. Almost a decade and a half later she resurfaced realising that her passion was writing. Now she pursues both with great passion.

Deeba spent her childhood in Iran, before the revolution devastated not only the country but her life too. Eldest of the three daughters of (Late)Dr. Syed Salim Hamid, ENT surgeon and Mohsena Salim, she had to go back to India when the English schools closed down after the Iranian revolution. She completed her schooling from Summer Fields School, Delhi, India and then went on to graduate in Economics and later pursued MBA in Marketing from Aligarh Muslim University (AMU), India.

She began her career in Advertising and Event management. She worked with Percept Events and partook in large scale Bollywood events, number of fashion shows and product launches. After a short but enriching tête-à-tête with the Indian event management industry,  she shifted to Dubai and worked with Communique Advertising under various capacities, eventually bid farewell as the Director of the Agency. Since then, she runs a Brand Activation outfit, Glu Brand Aktivation (Advertising and Events). With experience in multinational environs and having handled a wide array of clients dealing from candy to cars, chocolates to metals, chips to properties, have enough experience in crafting ‘communication’ across platform across categories to echo in client’s audiences’ ears & lives!

Currently, besides working on her novel ‘Ladan’, she is working on a portal for writers in Middle East and the Indian sub-continent.